Ashton Scott: Leading Hill Country Estate Wines
Wine Industry Profiles
Nov 7, 2025

Ashton Scott is the driving force behind Hill Country Estate Wines, combining family heritage, business skill, and a deep respect for the land into the way he runs the estate.
Family roots and Hill Country legacy
Ashton is the grandson of Andy Lowe, the developer of Hill Country Estate, so he has grown up closely connected to the property and its story. That family link shapes the way he approaches the vineyard and the brand, treating it less as a job and more as a continuation of his grandfather’s vision.
Role at Hill Country Estate Wines
As Managing Director of Hill Country Estate Wines, Ashton oversees the day‑to‑day business operations of the winery. He treats the company as if it were his own, leading everything from strategic decisions to the practical realities of sales, marketing, and customer relationships.
Business background and education
Ashton attended Lindisfarne College, where he built a strong foundation in leadership, discipline, and community values that now flow into his professional life. He also brings prior business experience and practical business knowledge, which help him navigate the commercial side of a premium, small‑scale wine operation.
Philosophy and approach to wine
Under Ashton’s direction, Hill Country Estate focuses on crafting wines that honestly express the land, seasons, and character of the estate. He champions a philosophy where the vineyard “leads the way,” prioritising balance, authenticity, and quality over volume.
Community and Cape Sanctuary support
Ashton is proud to support Cape Sanctuary, reflecting his belief that successful business should sit alongside environmental stewardship and community care. His backing of Cape Sanctuary aligns with Hill Country Estate’s broader ethos of respecting nature and leaving the land better than it was found.




